Recap of Our 2018 and 2019 Seminars in Madrid
The rich heritage and effervescent spirit of Madrid once again played host to our inspiring seminars in 2018 and 2019. Revolving around the evolution of advertising platforms, the seminars brought to light the expansive possibilities of Google Ads, TikTok, and Instagram Ads.
Our 2018 seminar, focusing on mastering the new Google Ads campaigns, was a robust blend of learning and networking. Our expert panel, led by Benjamin Thompson, demystified Google’s advertising workspace by delivering comprehensive sessions on strategic bidding, audience targeting, conversion tracking, and deciphering analytics. Participants had the invaluable opportunity to delve deep into crafting compelling ad copy, understanding bidding strategies, and optimizing the ad visuals to ensure higher click-through rates and conversions.
Fast forward to 2019, where we tackled the rising trend of TikTok and Instagram advertising. With the surge in social media usage and influencers shaping consumer behavior, our seminar emphasized the power of these two platforms in creating brand visibility, engagement, and growth. Laura White led the seminar with an in-depth look into harnessing the potential of these platforms to create trendy, appealing, and revenue-driving content.
The seminar explored several crucial topics – identifying target audience, understanding algorithm changes, working with influencers, creating viral content, and achieving optimized ad placements. We also unveiled the impact of IGTV and Instagram Stories on branding, and dissected key strategies for crafting engaging, conversion-inducing TikTok videos.
Both our 2018 and 2019 seminars in Madrid superseded expectations, turning out to be an incredible blend of enthusiastic participation, thought-provoking questions, and apt skill application exercises. Attendees left the seminars emboldened to navigate through the evolving advertising landscape using modern tools and techniques.
As always, Madrid came through as the perfect backdrop. The city’s vibrant ethos intertwined with our lively event, forging meaningful connections and inspiring collaborations.
Reminiscing on these empowering events, we’re proud to have been a part of our attendees’ growth journey. And while we anticipate the future of advertising, we’re looking forward to creating many more such remarkable milestones.